Since its foundation in 1996 the Russian wholesaler Hogart is an expert in the sectors heating, ventilation, air conditioning and sanitary equipment. Now the business relationship between Hogart und Trotec should be consolidated, intensified and placed on a solid basis. Therefore, Hogart employees visited the Trotec head office in Heinsberg and participated in a product training.
“For more than ten years we only sold one Trotec product in Russia, the dehumidifiers of the TTK series”, Sergey Belov explains, head of sales department ventilation division at Hogart. “Our business relationship was pretty stable but on the other hand nothing ever changed. Then we got to know Jürgen Schmitz and found out that Trotec started pursuing a new, international strategy to immerse deeper into the Russian market.” Among other things as Trotec export manager Jürgen Schmitz is responsible for Russia. From many years of experience he knows what the customers and the market demand. “We can benefit from relationships like the one we have with Hogart. The company knows the Russian market very well and has established itself as one of the leading companies”, Schmitz says. Sergey Belov, as well, wants to have Trotec as an important partner in the Russian market for the sectors dehumidification, ventilation and heating to “restart our mutual business. Trotec has a very good understanding of the Russian market. They notice specific facts and at the same time recognize approaches to overcome them. We feel in good hands and supported. Thus, we are really looking forward to the cooperation.” Read More
